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AI in the Workplace

What Is AI?

ar·ti·fi·cial in·tel·li·gence


"The theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages."

In its most basic definition, artificial intelligence involves the fusion of computer science and extensive data sets to enable effective problem-solving. 

AI is rapidly changing the world around us, and it is likely to have a profound impact on humans in the years to come. AI is already being used in a variety of ways to improve our lives, from providing personalized healthcare to helping us with our work. As AI continues to develop, it is likely to become even more powerful and pervasive, and it is important to think about how this technology will affect us.

A recent Caltech article stated, ​"The field of artificial intelligence arose from the idea that machines might be able to think like humans do...

Continuing exploration of these concepts has fueled technological innovation and led to the development of AI applications that use data to identify patterns, carry out predictions, and make decisions. Often these applications are more efficient and precise than humans are—sometimes replacing people to perform repetitive or tedious tasks and calculations.

Today, rapid advances in the field have opened new avenues for research and discovery but also raise ethical and safety questions."

AI in the Workplace

AI is already being used in a variety of ways in the workplace, from automating tasks to providing customer service. As AI continues to develop, it is likely to have a profound impact on the way we work.

One of the most significant ways that AI is likely to affect the workplace is by automating tasks. AI can already perform many tasks that were once done by humans, such as customer service, data entry, and even some forms of medical diagnosis. As AI becomes more sophisticated, it is likely to automate even more tasks, freeing up humans to focus on more creative and strategic work.

  • Customer Service: AI Chatbots can answer customer questions and resolve issues 24/7​, freeing up human customer service representatives to focus on more complex tasks 

  • Productivity: AI powered tools can help employees automate tasks; such as scheduling appointments, managing finances and creating reports 

  • Operations: AI can be used to optimize inventory levels , manage supply chains, and track expenses 

  • Security: AI can be used to detect fraud, identify security threats, and protect data.

In a recent research paper by Jeff Hughes, he discusses using AI in government work.

​"While there are many advantages to using AI, currently the risks associated with AI should be carefully considered. Is the government ready to give up thousands of positions to a computer making decisions and if so, is that computer making decisions on accurate data or skewed data? Can AI handle situations with compassion and care when needed? Where is the transparency and ethical and human understanding in this new technology? Because the government handles so much sensitive information and data, safeguards need to be put into place before allowing an overreaching use of AI. There should also be a periodic check to ensure that the information being provided is up-to-date and accurate so that no group is being discriminated against.

AI is evolving rapidly and the government must do something to not only learn what this is, but to also try and get ahead of it. While the government is almost always reactive, I believe this is a time when our government needs to be proactive."

AI in Art

There's no doubt, AI is rapidly changing the world, and the art world is no exception. AI is already being used to create new forms of art, and it is likely to have a profound impact on the way art is created, consumed, and valued in the future.

One of the most significant ways that AI is changing art is by making it more accessible to everyone. In the past, art was often seen as something that was only for the wealthy and elite. However, AI is making it possible for anyone to create art, regardless of their background or resources. This is due to the fact that AI can be used to create art in a variety of ways, including using algorithms to generate images, or using machine learning to create new forms of expression.

Another way that AI is changing art is by expanding the possibilities of what art can be. In the past, art was often limited to two dimensions. However, AI is now being used to create art in three dimensions, as well as in virtual reality and augmented reality. This is opening up a whole new world of possibilities for artists, and it is allowing them to create art that was never before possible.

As recently reported in an article by the New York Times,

"A.I.-generated art has been around for years. But tools released this year — with names like DALL-E 2, Midjourney and Stable Diffusion — have made it possible for rank amateurs to create complex, abstract or photorealistic works simply by typing a few words into a text box.

These apps have made many human artists understandably nervous about their own futures — why would anyone pay for art, they wonder, when they could generate it themselves? They have also generated fierce debates about the ethics of A.I.-generated art, and opposition from people who claim that these apps are essentially a high-tech form of plagiarism.

Controversy over new art-making technologies is nothing new. Many painters recoiled at the invention of the camera, which they saw as a debasement of human artistry.

Charles Baudelaire, the 19th-century French poet and art critic, called photography “art’s most mor­tal enemy.”

In the 20th century, digital editing tools and computer-assisted design programs were similarly dismissed by purists for requiring too little skill of their human collaborators."

AI apps are built by scraping millions of images from the open web, then teaching algorithms to recognize patterns and relationships in those images and generate new ones in the same style. That means that artists who upload their works to the internet may be unwittingly helping to train their algorithmic competitors.

As a creative agency, we will always believe that art is something that you put your heart and soul into. That being said, we do believe that there is a place for AI.

Do we believe that AI will ever, or should ever, replace human experience, interaction, and creation? No. 

AI should be used to help the process, not become it.

If you'd like to read more about AI in art, we have linked below a very interesting article from Wired,

​ "AI Will Make Human Art More Valuable" 

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Next Month

Next month we will be discussing Spending.

What is your business spending too much time and money on? What assets are you not giving enough time or credit?

​Let's chat about it!

We relied on several sites for this blog post,​thank you all for helping us understand AI a bit better.

Artificial Intelligence Definition:

AI in the Workplace:

"Should AI be used in Government?" a research paper by Jeffrey Hughes

​AI in Art:

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