 One year ago, our blog began a journey of sharing insights and connecting with readers, and today, we proudly celebrate its first anniversary. As we reflect on this milestone, a sense of gratitude washes over us. Reviewing the articles we've carefully crafted over the past year, we are filled with immense appreciation for the remarkable growth our business has experienced during this time and the seven years that preceded it. We are Thankful to all of our clients, many of whom have given our business stellar reviews through our Vlog and our Clutch profile. Our comprehensive services cater to a diverse range of client needs. We provide daily social media posting for clients seeking ongoing online engagement, custom billboard and magazine advertisements for those seeking targeted print outreach, and website development services for clients aiming to establish a strong online presence. Additionally, our photography and videography expertise can help businesses capture their unique brand essence. This year, we are thrilled to introduce FixIT, Mango Media's dedicated IT service. Whether you require troubleshooting assistance or complete internet network installation, our team offers comprehensive IT solutions. We also excel in installing security camera systems, ensuring your business remains protected and vigilant. We are Grateful for the opportunity to collaborate with numerous organizations within our community, fostering meaningful connections and contributing to their success. We have had the privilege of partnering with many local non-profit organizations, providing a range of services such as logo creation, photography, digital ad creation, and media consultation. Our close relationship with the local Chamber of Commerce has opened doors to exciting opportunities for our team. The chamber's events, including Chamber Coffees, Ribbon Cuttings, and Dinners, serve as exceptional platforms for networking with fellow businesses and entrepreneurs. We are Blessed in countless way, surrounded by the love of our beautiful family – four children and five spirited dogs – and the unwavering support of our friends, who have not only referred us to new clients but also guided us through this entrepreneurial journey. Our dedicated assistants, Madeline and Hannah, are constantly learning, growing, and ensuring that every aspect of our business runs smoothly. We are incredibly grateful for our loyal clients, who have stood by us year after year, witnessing the continuous growth and expansion of our business. The privilege of pursuing our passions each day is a true gift. When you love what you do, work becomes an extension of life. Our journey has been filled with challenges, but the love we pour into our work transforms it into an exhilarating adventure. We are looking forward to sharing our 2023 recap with you next month!"Love and kindness are never wasted. They always make a difference.
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| During the holiday shopping season, which encompasses October, November, and December, it is crucial to allocate a larger portion of your budget toward advertising. During the holiday season, there is a general increase in various factors that contribute to overall sales. Through social media marketing methods,
The data reveals a growing number of individuals dedicating an increased amount of their time to online shopping and activities. |  |
SPENDER BEWARE!
It's also very important to consider the reality that more users, bring bigger players to the table during the last quarter. Big spenders like box retail stores, large tech companies, and high-dollar car manufacturers all unleash their massive budgets during these last months.
This causes the prices of online ad space to spike, a lot. Some analysts say your same reach can cost 2.4 TIMES MORE during the holiday quarter.
To effectively promote your products during the holiday season, here are some channels that you should consider investing your resources in:
This causes the prices of online ad space to spike, a lot. Some analysts say your same reach can cost 2.4 TIMES MORE during the holiday quarter.
To effectively promote your products during the holiday season, here are some channels that you should consider investing your resources in:
- Email Marketing
- Affiliates and Partnerships
- Updating your Website
- Google Ads
- Display Ads, such as billboards or commercials.
If you have questions or concerns about how much YOUR business should be spending during the Holiday months, remember that consultations at Mango Media are ALWAYS free.
Call or email us today!
(931)231-6715 or
RealMangoMedia@gmail.com
Discussing tradition forms of advertising in the digital age.
Answering a question like this requires a variety of factor to be considered.
The impact of digital advertising has undoubtedly changed the landscape of small business advertising spending. The latest statistics suggest many more brands are utilizing digital platforms for their marketing dollars. Social Media, Google and a litany of other digital mediums have all but consumed most brand spending.
The average statistics say 65% of business owners spend digitally leaving a merger 35% for the big three.
So the question is again are the Big Three dead?
We don't believe so and here are as few evaluations to consider.
The impact of digital advertising has undoubtedly changed the landscape of small business advertising spending. The latest statistics suggest many more brands are utilizing digital platforms for their marketing dollars. Social Media, Google and a litany of other digital mediums have all but consumed most brand spending.
The average statistics say 65% of business owners spend digitally leaving a merger 35% for the big three.
So the question is again are the Big Three dead?
We don't believe so and here are as few evaluations to consider.
Print Media
Print media remains a powerful advertising tool, offering several advantages for businesses seeking to engage with their audience.
A. Tangibility and Credibility: Print materials, including brochures, magazines, and newspapers, provide a tangible connection with the audience. People trust print media as a reliable source of information.
B. Targeted Reach: Print publications often cater to specific demographics or interests, allowing businesses to target their desired audience effectively.
C. Longevity and Permanence: Print advertisements have a longer shelf life compared to digital ads, as they can be referred to multiple times, increasing brand recall.
A. Tangibility and Credibility: Print materials, including brochures, magazines, and newspapers, provide a tangible connection with the audience. People trust print media as a reliable source of information.
B. Targeted Reach: Print publications often cater to specific demographics or interests, allowing businesses to target their desired audience effectively.
C. Longevity and Permanence: Print advertisements have a longer shelf life compared to digital ads, as they can be referred to multiple times, increasing brand recall.
Television
Television advertising offers unparalleled creative opportunities and wide audience reach, making it a valuable marketing channel.
A. Broad Audience Reach: TV has the potential to reach a large audience, making it an excellent choice for campaigns with mass appeal.
B. Visual and Audio Elements: TV combines visual and audio elements, allowing advertisers to create compelling and engaging ads that leave a lasting impact on viewers.
C. Dynamic Movement: The dynamic nature of TV ads enables marketers to convey their message through storytelling, enhancing brand awareness and recognition.
A. Broad Audience Reach: TV has the potential to reach a large audience, making it an excellent choice for campaigns with mass appeal.
B. Visual and Audio Elements: TV combines visual and audio elements, allowing advertisers to create compelling and engaging ads that leave a lasting impact on viewers.
C. Dynamic Movement: The dynamic nature of TV ads enables marketers to convey their message through storytelling, enhancing brand awareness and recognition.
Radio
Radio advertising remains a cost-effective medium that offers unique benefits for businesses, particularly for local targeting.
A. Cost-Effective: Radio ads are often more affordable than TV or print ads, making them a viable option for businesses with limited budgets.
B. Local Targeting: Radio stations cater to specific regions or communities, allowing businesses to target their advertising efforts to a specific geographic area.
C. High Frequency of Exposure: Radio ads have a high frequency of exposure, as listeners often tune in for extended periods or during their daily commutes.
A. Cost-Effective: Radio ads are often more affordable than TV or print ads, making them a viable option for businesses with limited budgets.
B. Local Targeting: Radio stations cater to specific regions or communities, allowing businesses to target their advertising efforts to a specific geographic area.
C. High Frequency of Exposure: Radio ads have a high frequency of exposure, as listeners often tune in for extended periods or during their daily commutes.
In reality you aren't asking the right Question.
Regardless of the advertising medium success is ultimately determined by two factors:
1. The creativity of your team to expose your brand properly
2. The budget to reach the target audience
Bringing both of these elements together can prove to be a truly unstoppable force!
1. The creativity of your team to expose your brand properly
2. The budget to reach the target audience
Bringing both of these elements together can prove to be a truly unstoppable force!
Community Events!
The Summertown Bluegrass Reunion
The Summertown Bluegrass Reunion is a music festival loved my many. With everything from pickin' under the trees to Buck Dancing competitions for all ages, the bluegrass community is alive and thriving is this small Tennessee town. The owners and founders, Tammy and Terri, have welcomed large crowds to their beautiful home to share this long time tradition for loving down home music.
It is a beautiful site to see, all of these people coming together to share in something they love. While watching the Pickin' under the Trees, you may see a circle of 3 musicians playing a song but by the time they have finished the song, 4 other musicians have joined in. Incredible talent is on display at this event. Everyone involved is committed to keeping the music alive!
It is a beautiful site to see, all of these people coming together to share in something they love. While watching the Pickin' under the Trees, you may see a circle of 3 musicians playing a song but by the time they have finished the song, 4 other musicians have joined in. Incredible talent is on display at this event. Everyone involved is committed to keeping the music alive!
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Meet our new assistant, Madeline!
 | Hello, my name is Madeline. I am a highly motivated individual with a deep passion for exploring the world and all its wonders. As an avid reader and movie enthusiast, I believe in the power of storytelling to inspire, educate, and provoke thought. With an associates degree in public relations, I have acquired a strong foundation in effective communication and building relationships. This has instilled in me a deep appreciation for the power of words and the impact they can have on connecting with others. Outside of my professional pursuits, I am a part-time esthetician. This role allows me to merge my passion for beauty and skincare with my desire to help others feel confident and empowered in their own skin. |
Client Interview with Dr. Marc Lerner, Owner and Chiropractor at
Aligned Medical Center.
In our September Vlog, we interview our long-time client, Dr. Marc Lerner. Dr. Lerner is the owner and Chiropractor at Aligned Medical Center, here in Lawrenceburg.
Dr. Lerner has over 20 years of experience serving Lawrence County; we talk with him about the impact
Mango Media has had on his brand.
In this interview he answers the questions;
"What needs did your company have prior to hiring Mango Media?"
"What benefit have you seen in your business since working with Mango Media?"
"What advice would you give another small business owner looking to hire a brand manager?"
We have worked with Dr. Lerner and his staff for over 4 years and we have seen first hand his passion for helping the people in our community become healthier and pain free. The Aligned Medical Center team is dedicated to improving the lives of their patients without the over use of prescriptions, instead investing time and education in a unique team approach to care. With a medical provider, chiropractor, physical therapist and the uses of regenerative medicine, they help your body heal naturally.
Whether you're in pain, have the flu, in need of physical therapy, or it's just time to realign your spine, Dr. Lerner and his team should be your first call. Schedule your appointment today at (931)-766-7915.
Listen in every Friday morning at 8am on WLX 97.5/98.3FM while Dr. Lerner shares his Medical Minute!
Dr. Lerner has over 20 years of experience serving Lawrence County; we talk with him about the impact
Mango Media has had on his brand.
In this interview he answers the questions;
"What needs did your company have prior to hiring Mango Media?"
"What benefit have you seen in your business since working with Mango Media?"
"What advice would you give another small business owner looking to hire a brand manager?"
We have worked with Dr. Lerner and his staff for over 4 years and we have seen first hand his passion for helping the people in our community become healthier and pain free. The Aligned Medical Center team is dedicated to improving the lives of their patients without the over use of prescriptions, instead investing time and education in a unique team approach to care. With a medical provider, chiropractor, physical therapist and the uses of regenerative medicine, they help your body heal naturally.
Whether you're in pain, have the flu, in need of physical therapy, or it's just time to realign your spine, Dr. Lerner and his team should be your first call. Schedule your appointment today at (931)-766-7915.
Listen in every Friday morning at 8am on WLX 97.5/98.3FM while Dr. Lerner shares his Medical Minute!
Client Interview with Rich Cosner. Owner and Broker of
Coldwell Banker Southern Realty.
In our August Agency Vlog we interview Rich Cosner, Owner and Broker of Coldwell Banker Southern Realty with offices in Lawrenceburg, Columbia/Spring Hill, and Shelbyville, TN.
Rich has over 35 years of experience in the Real Estate business and we talk with him about the impact
Mango Media has had on his brand.
In this interview he answers the questions;
"What needs did your company have prior to hiring Mango Media?"
"What benefit have you seen in your business since working with Mango Media?"
"What advice would you give another small business owner looking to hire a brand manager?"
We have had a working relationship with Rich and CBSR for just over a year and what we have accomplished together has been incredibly beneficial to both businesses. Not only does Rich have a forward-thinking, business mindset, he also values his agents and employees. He takes time to make sure they have every tool available to excel in their field.
If you have ever considered a career in Real Estate, you should consider Rich Cosner and Coldwell Banker Southern Realty. CBSR is growing very quickly and will need new faces to fill their ranks. Check out their Facebook page to see Agent Testimonial videos. Call (931) 762-3399 to speak with a manager and begin your Real Estate Career.
Rich has over 35 years of experience in the Real Estate business and we talk with him about the impact
Mango Media has had on his brand.
In this interview he answers the questions;
"What needs did your company have prior to hiring Mango Media?"
"What benefit have you seen in your business since working with Mango Media?"
"What advice would you give another small business owner looking to hire a brand manager?"
We have had a working relationship with Rich and CBSR for just over a year and what we have accomplished together has been incredibly beneficial to both businesses. Not only does Rich have a forward-thinking, business mindset, he also values his agents and employees. He takes time to make sure they have every tool available to excel in their field.
If you have ever considered a career in Real Estate, you should consider Rich Cosner and Coldwell Banker Southern Realty. CBSR is growing very quickly and will need new faces to fill their ranks. Check out their Facebook page to see Agent Testimonial videos. Call (931) 762-3399 to speak with a manager and begin your Real Estate Career.
Top 5 Best and Worst:
Tips for building a strong brand.
Best
| Worst
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Let's break that down a bit...
| 1. Nothing is worse for your brand than bad or mediocre customer service. We all remember the saying, the customer is always right. While we all know that the customer is not always actually correct, the point of the experience is still to please them. Make every interaction with your brand a positive experience that your customer will remember. If you or someone on your team makes a mistake, do everything in your power to make it right. Go above and beyond. They won't forget. 2. Your Employees are the ones bringing in the customers and the money. Treat them like it. When people feel respected and supported by their employers they are better ambassadors for your brand. One study found that happy employees are 20% more productive and a happy sales team generates an estimated 37% increase in sales. A few ways to treat your employees better include, paying them more; increased commissions, health care options, Christmas and birthday bonuses, as well as fun things like company lunches and parties. | 3. Be Authentic in your message. Your brand is inherently special because you created it. Don't try to make your message what you think people want to hear. Your message should always be what is true about your brand and the products you provide. People respond to authenticity and honesty. Say what you mean and mean what you say and your customers are sure to appreciate it. 4. Plan, Schedule, and Organize. This is your optimal strategy for putting your best business foot forward. Plan out your strategy for this week, this month, and this year. Schedule posts, appointments, and reminders to help you stay on track and ahead of the game. Organize your calendar, desktop, and workflow. If you plan your own social media content, schedule it weeks in advance. Start planning for large retail holidays months in advance. Help organize your employees to optimize potential. |
5. Stand out and be different.
Although imitation may be the sincerest form of flattery, it's not a good business strategy.
You, your business, and your brand have something special to offer. Be your most authentic self and it will translate into genuine customer interactions.
Although imitation may be the sincerest form of flattery, it's not a good business strategy.
You, your business, and your brand have something special to offer. Be your most authentic self and it will translate into genuine customer interactions.
Have you Pressed Play on our very first Vlog?? Check it out below.
What's Next?
Be on the look out for our next Vlog where we have a discussion with Rich Cosner, Owner and Broker of Coldwell Banker Southern Realty with offices in Lawrenceburg, Columbia/Spring Hill, and Shelbyville, TN.
Rich has over 35 years of experience in the Real Estate business and we talk with him about the impact
Mango Media has had on his brand.
Rich has over 35 years of experience in the Real Estate business and we talk with him about the impact
Mango Media has had on his brand.
Frequently Asked Questions; answered by Josh Story and Alexis Walker-Story
We get asked many questions in our line of work. They generally start simple, "What is Public Relations?" and gradually increase in complexity, "How much should my small business be spending on Advertising?".
In this Vlog, we do our best to answer some of these questions.
Our goal is to inform our customers and any future clients on the most effective ways to move forward with brand growth.
If you have ever wondered who we are or what we do, check out this video!
In this Vlog, we do our best to answer some of these questions.
Our goal is to inform our customers and any future clients on the most effective ways to move forward with brand growth.
If you have ever wondered who we are or what we do, check out this video!
Here is a list of the questions we answer in this video:
- What is Public Relations and do I need it?
- Why did we start Mango Media
- How does my business show up as the top result on Google when customers search for me?
- How much should my small business be spending on Advertising?
- Do I really need video commercials and professional photography? (See our blog post for a more in-depth response to this question... https://www.mangomediapr.com/agency-blog/immerse-your-customer-in-your-brand)
- What is a Brand Manager? Should I have one?
- Do I really need a website? Isn't Facebook enough?
If you have any other questions about Mango Media or Public Relations, please feel free to contact us!
Professional Photography Enhances the Customer Experience.
| Professional photography is a game-changer for small businesses. It has the power to transform the customer experience and elevate your brand. You can showcase your products and services in a way that captures attention and entices potential customers. Eye-catching and visually appealing photos are more likely to be shared and liked by users, increasing your reach and visibility. When it comes to creating marketing materials, professional photography is a valuable asset. When potential customers see stunning visuals on social media or other advertising platforms, they are more likely to click through to learn more about your business. These high-quality photos can serve as a powerful hook that draws people in and encourages them to explore what you have to offer. Once they are on your website, you have the opportunity to convert them into paying customers. |  |
Whether you are designing brochures, flyers, or digital advertisements; using professional photos instantly elevates the overall quality of your materials. Professional photographers have an eye for capturing the essence of your products or services in a visually appealing way. These images can make a lasting impression on your audience and increase the effectiveness of your marketing efforts.
Yes, You Need a Commercial.
In today's crowded marketplace, it's more important than ever for businesses to stand out from the competition.
Creative video marketing can help businesses do this by creating campaigns that are unique, memorable, and engaging. Creative video marketing can help businesses to engage their target audience on a deeper level. When businesses create marketing campaigns that are relevant, interesting, and thought-provoking, they are more likely to capture the attention of their target audience and keep them engaged.
Overall, creative video marketing is a powerful tool that can help small businesses achieve a variety of marketing goals. If you're not already using creative video marketing, I encourage you to give it a try. You may be surprised at how effective it can be for your business.
Here are a few of the Pros:
Increase brand awareness. Videos are a great way to introduce your brand to new customers and remind existing customers why they love you. When done well, videos can be incredibly engaging and memorable, which can help your brand stand out from the competition.
Increase online presence. Videos are a valuable addition to any website or social media page. They can help you attract more visitors, boost engagement, and improve your search engine ranking.
Build trust and credibility. Videos can help you connect with your audience on a more personal level, building trust and credibility. When potential customers see the faces behind your brand and get a sense of your company, they're more likely to do business with you.
Generate leads and sales. Videos can be a powerful tool for lead generation and sales. When you create videos that are informative, persuasive, and targeted to your ideal customers, you can encourage them to take action, such as visiting your website, signing up for your email list, or making a purchase.
Improve customer service. Videos can be a great way to provide customer service and support. You can use videos to answer common questions, walk customers through how to use your products or services, or offer tips and advice.
Reach a wider audience. Videos can be shared easily on social media, email, and other channels, which means you can reach a wider audience with your message than you could with traditional marketing methods.
Be more cost-effective. Video marketing doesn't have to be expensive. With the right tools and resources, you can create high-quality videos that are affordable for small businesses.
Creative video marketing can help businesses do this by creating campaigns that are unique, memorable, and engaging. Creative video marketing can help businesses to engage their target audience on a deeper level. When businesses create marketing campaigns that are relevant, interesting, and thought-provoking, they are more likely to capture the attention of their target audience and keep them engaged.
Overall, creative video marketing is a powerful tool that can help small businesses achieve a variety of marketing goals. If you're not already using creative video marketing, I encourage you to give it a try. You may be surprised at how effective it can be for your business.
Here are a few of the Pros:
Increase brand awareness. Videos are a great way to introduce your brand to new customers and remind existing customers why they love you. When done well, videos can be incredibly engaging and memorable, which can help your brand stand out from the competition.
Increase online presence. Videos are a valuable addition to any website or social media page. They can help you attract more visitors, boost engagement, and improve your search engine ranking.
Build trust and credibility. Videos can help you connect with your audience on a more personal level, building trust and credibility. When potential customers see the faces behind your brand and get a sense of your company, they're more likely to do business with you.
Generate leads and sales. Videos can be a powerful tool for lead generation and sales. When you create videos that are informative, persuasive, and targeted to your ideal customers, you can encourage them to take action, such as visiting your website, signing up for your email list, or making a purchase.
Improve customer service. Videos can be a great way to provide customer service and support. You can use videos to answer common questions, walk customers through how to use your products or services, or offer tips and advice.
Reach a wider audience. Videos can be shared easily on social media, email, and other channels, which means you can reach a wider audience with your message than you could with traditional marketing methods.
Be more cost-effective. Video marketing doesn't have to be expensive. With the right tools and resources, you can create high-quality videos that are affordable for small businesses.
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Mango News:
Our intention was for our blog post to be a Vlog this month but due to some very exciting things happening this month, we have moved that particular project to next month.
Don't worry, we will still be doing our first Vlog this month!
The topic will be "Mango Media's Frequently Asked Questions."
Join us as we delve into the questions we get asked most!
We have noticed that our blog posts are the main draw to our website so from now on we will be doing
a Blog AND a Vlog every month!
Don't worry, we will still be doing our first Vlog this month!
The topic will be "Mango Media's Frequently Asked Questions."
Join us as we delve into the questions we get asked most!
We have noticed that our blog posts are the main draw to our website so from now on we will be doing
a Blog AND a Vlog every month!
Our rule of thumb at our agency for small business advertising spending is to have two budgets in mind: one to sustain immediate revenues and another for lasting growth.
If you want to maintain current revenue amounts, then 5% to 10% of sales allocated toward advertising may suffice. If you want rapid growth, then you may need to push that number higher, possibly to 15% or more depending on the industry and type of business you operate. A startup business should commit to a fixed number for its advertising spend as its revenue may be too low to utilize a percentage of sales as a gauge. For many small businesses, $1,200 per month is a reasonable minimum advertising spend.
When choosing which advertising methods to use, it's important to consider your budget, your target audience, and your goals. It's also important to track the results of your advertising campaigns so you can see what's working and what's not. Here are some tips for those brands who chose to manage their own advertising and budgets.
If you want to maintain current revenue amounts, then 5% to 10% of sales allocated toward advertising may suffice. If you want rapid growth, then you may need to push that number higher, possibly to 15% or more depending on the industry and type of business you operate. A startup business should commit to a fixed number for its advertising spend as its revenue may be too low to utilize a percentage of sales as a gauge. For many small businesses, $1,200 per month is a reasonable minimum advertising spend.
When choosing which advertising methods to use, it's important to consider your budget, your target audience, and your goals. It's also important to track the results of your advertising campaigns so you can see what's working and what's not. Here are some tips for those brands who chose to manage their own advertising and budgets.
- Be clear about your goals. What do you want to achieve with your advertising? Do you want to increase brand awareness? Generate leads? Drive sales? Once you know your goals, you can choose the right advertising methods to help you achieve them.
- Target your audience. Who are you trying to reach with your advertising? Once you know your target audience, you can tailor your messages and marketing materials to appeal to them.
- Be creative. Your advertising should be creative and attention-grabbing. You want to stand out from the competition and make a lasting impression on your target audience.
- Keep it simple. Your advertising messages should be clear and concise. Don't try to cram too much information into your ads.
- Track your results. It's important to track the results of your advertising campaigns so you can see what's working and what's not. This will help you make adjustments to your campaigns and improve your results over time.
| At Mango Media, we strongly believe that digital advertising is the way to go if you want to achieve the best ROI (Return On Investment) for your business. With the world going digital, it only makes sense to market your business on platforms where your target audience spends most of their time. That's exactly what digital advertising allows you to do. You can reach your audience where they are, whether it's on social media, search engines, or other digital channels. |  |
One of the greatest benefits of digital advertising is that you can get so much information about the individuals who view your ad. Take Facebook, for instance. When you spend just $50 on an advertisement, you'll receive a wealth of information about the users who viewed the ad – from their age and gender to their likes and dislikes.
This type of data can be a game-changer for businesses by allowing them to tailor their ads to this target audience more effectively. We can't stress enough how important it is to know who your audience is when it comes to advertising. If you don't know who you're trying to reach, then your message will fall flat. But with digital advertising and the analytics it provides, you can get a clear picture of your audience and adjust your strategy accordingly. You can target that same audience or try something different to reach your desired audience more effectively.
If you're looking for the best way to advertise your business and get a high return on investment, digital advertising is the way to go.
This type of data can be a game-changer for businesses by allowing them to tailor their ads to this target audience more effectively. We can't stress enough how important it is to know who your audience is when it comes to advertising. If you don't know who you're trying to reach, then your message will fall flat. But with digital advertising and the analytics it provides, you can get a clear picture of your audience and adjust your strategy accordingly. You can target that same audience or try something different to reach your desired audience more effectively.
If you're looking for the best way to advertise your business and get a high return on investment, digital advertising is the way to go.
Lawrenceburg Travel Guide
| If you haven't gotten your hands on a copy of this beautiful magazine, stop by the Lawrenceburg Chamber of Commerce, located on the downtown square, to grab a copy! We had the opportunity to work with several local restaurants on this project, the cover photo includes food from the following restaurants:
We we're honored to be asked to be involved with this project. Thank you so much to the Lawrence County Chamber of Commerce for asking us to be a part of such a fantastic publication. Keeli and Emma were such a pleasure to work with and we will be looking forward to the future projects. View more photos from these photoshoots and more on our website, www.ACraftedImage.com |  |
Company News!
Our company, Crafted Images, will be hosting it's first ever Open Model Call!
Click the button below for more details and to RSVP!
Click the button below for more details and to RSVP!
What's New at Mango Media?
  | This month, we have joined with Tennessee Valley Weather to work as their creative department for all the new commercials going on the weather channel! We have created a new tab on our website to display the commercial portfolio. Click the button below to check it out! We have also added a new member to the Mango Media family! Wohali Sports is located just south of the TN/AL border directly on Hwy 43 in Killen. Their incredible outdoor covered driving range features state-of-the-art technology for scorekeeping, range determining, and yes, NIGHT GOLFING! Wohali Sports retains a few in-house certified golfing instructors and offers training to the public. Reserve your bay online at www.WohaliSports.com today and receive -20% for Students, Seniors, & ALL Active/Retired Military who visit Mon-Fri 10am-2pm. COMING SOON: Wohali Tomahawk Throwing: July 1st! |
Next Month
Next Month we will be trying something a little different!
Instead of our typical Blog post, we will be trying out a Vlog!
We will be chatting about Small Business Partnerships and getting involved with the community!
Instead of our typical Blog post, we will be trying out a Vlog!
We will be chatting about Small Business Partnerships and getting involved with the community!
What Is AI?
| ar·ti·fi·cial in·tel·li·gence noun "The theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages." In its most basic definition, artificial intelligence involves the fusion of computer science and extensive data sets to enable effective problem-solving. AI is rapidly changing the world around us, and it is likely to have a profound impact on humans in the years to come. AI is already being used in a variety of ways to improve our lives, from providing personalized healthcare to helping us with our work. As AI continues to develop, it is likely to become even more powerful and pervasive, and it is important to think about how this technology will affect us. |  |
A recent Caltech article stated, "The field of artificial intelligence arose from the idea that machines might be able to think like humans do...
Continuing exploration of these concepts has fueled technological innovation and led to the development of AI applications that use data to identify patterns, carry out predictions, and make decisions. Often these applications are more efficient and precise than humans are—sometimes replacing people to perform repetitive or tedious tasks and calculations.
Today, rapid advances in the field have opened new avenues for research and discovery but also raise ethical and safety questions."
Continuing exploration of these concepts has fueled technological innovation and led to the development of AI applications that use data to identify patterns, carry out predictions, and make decisions. Often these applications are more efficient and precise than humans are—sometimes replacing people to perform repetitive or tedious tasks and calculations.
Today, rapid advances in the field have opened new avenues for research and discovery but also raise ethical and safety questions."
AI in the Workplace
AI is already being used in a variety of ways in the workplace, from automating tasks to providing customer service. As AI continues to develop, it is likely to have a profound impact on the way we work.
One of the most significant ways that AI is likely to affect the workplace is by automating tasks. AI can already perform many tasks that were once done by humans, such as customer service, data entry, and even some forms of medical diagnosis. As AI becomes more sophisticated, it is likely to automate even more tasks, freeing up humans to focus on more creative and strategic work.
One of the most significant ways that AI is likely to affect the workplace is by automating tasks. AI can already perform many tasks that were once done by humans, such as customer service, data entry, and even some forms of medical diagnosis. As AI becomes more sophisticated, it is likely to automate even more tasks, freeing up humans to focus on more creative and strategic work.
- Customer Service: AI Chatbots can answer customer questions and resolve issues 24/7, freeing up human customer service representatives to focus on more complex tasks
- Productivity: AI powered tools can help employees automate tasks; such as scheduling appointments, managing finances and creating reports
- Operations: AI can be used to optimize inventory levels , manage supply chains, and track expenses
- Security: AI can be used to detect fraud, identify security threats, and protect data.
In a recent research paper by Jeff Hughes, he discusses using AI in government work.
"While there are many advantages to using AI, currently the risks associated with AI should be carefully considered. Is the government ready to give up thousands of positions to a computer making decisions and if so, is that computer making decisions on accurate data or skewed data? Can AI handle situations with compassion and care when needed? Where is the transparency and ethical and human understanding in this new technology? Because the government handles so much sensitive information and data, safeguards need to be put into place before allowing an overreaching use of AI. There should also be a periodic check to ensure that the information being provided is up-to-date and accurate so that no group is being discriminated against.
AI is evolving rapidly and the government must do something to not only learn what this is, but to also try and get ahead of it. While the government is almost always reactive, I believe this is a time when our government needs to be proactive."
"While there are many advantages to using AI, currently the risks associated with AI should be carefully considered. Is the government ready to give up thousands of positions to a computer making decisions and if so, is that computer making decisions on accurate data or skewed data? Can AI handle situations with compassion and care when needed? Where is the transparency and ethical and human understanding in this new technology? Because the government handles so much sensitive information and data, safeguards need to be put into place before allowing an overreaching use of AI. There should also be a periodic check to ensure that the information being provided is up-to-date and accurate so that no group is being discriminated against.
AI is evolving rapidly and the government must do something to not only learn what this is, but to also try and get ahead of it. While the government is almost always reactive, I believe this is a time when our government needs to be proactive."
AI in Art
There's no doubt, AI is rapidly changing the world, and the art world is no exception. AI is already being used to create new forms of art, and it is likely to have a profound impact on the way art is created, consumed, and valued in the future.
One of the most significant ways that AI is changing art is by making it more accessible to everyone. In the past, art was often seen as something that was only for the wealthy and elite. However, AI is making it possible for anyone to create art, regardless of their background or resources. This is due to the fact that AI can be used to create art in a variety of ways, including using algorithms to generate images, or using machine learning to create new forms of expression.
Another way that AI is changing art is by expanding the possibilities of what art can be. In the past, art was often limited to two dimensions. However, AI is now being used to create art in three dimensions, as well as in virtual reality and augmented reality. This is opening up a whole new world of possibilities for artists, and it is allowing them to create art that was never before possible.
As recently reported in an article by the New York Times,
"A.I.-generated art has been around for years. But tools released this year — with names like DALL-E 2, Midjourney and Stable Diffusion — have made it possible for rank amateurs to create complex, abstract or photorealistic works simply by typing a few words into a text box.
These apps have made many human artists understandably nervous about their own futures — why would anyone pay for art, they wonder, when they could generate it themselves? They have also generated fierce debates about the ethics of A.I.-generated art, and opposition from people who claim that these apps are essentially a high-tech form of plagiarism.
Controversy over new art-making technologies is nothing new. Many painters recoiled at the invention of the camera, which they saw as a debasement of human artistry.
Charles Baudelaire, the 19th-century French poet and art critic, called photography “art’s most mortal enemy.”
In the 20th century, digital editing tools and computer-assisted design programs were similarly dismissed by purists for requiring too little skill of their human collaborators."
AI apps are built by scraping millions of images from the open web, then teaching algorithms to recognize patterns and relationships in those images and generate new ones in the same style. That means that artists who upload their works to the internet may be unwittingly helping to train their algorithmic competitors.
As a creative agency, we will always believe that art is something that you put your heart and soul into. That being said, we do believe that there is a place for AI.
Do we believe that AI will ever, or should ever, replace human experience, interaction, and creation? No.
AI should be used to help the process, not become it.
If you'd like to read more about AI in art, we have linked below a very interesting article from Wired,
"AI Will Make Human Art More Valuable"
One of the most significant ways that AI is changing art is by making it more accessible to everyone. In the past, art was often seen as something that was only for the wealthy and elite. However, AI is making it possible for anyone to create art, regardless of their background or resources. This is due to the fact that AI can be used to create art in a variety of ways, including using algorithms to generate images, or using machine learning to create new forms of expression.
Another way that AI is changing art is by expanding the possibilities of what art can be. In the past, art was often limited to two dimensions. However, AI is now being used to create art in three dimensions, as well as in virtual reality and augmented reality. This is opening up a whole new world of possibilities for artists, and it is allowing them to create art that was never before possible.
As recently reported in an article by the New York Times,
"A.I.-generated art has been around for years. But tools released this year — with names like DALL-E 2, Midjourney and Stable Diffusion — have made it possible for rank amateurs to create complex, abstract or photorealistic works simply by typing a few words into a text box.
These apps have made many human artists understandably nervous about their own futures — why would anyone pay for art, they wonder, when they could generate it themselves? They have also generated fierce debates about the ethics of A.I.-generated art, and opposition from people who claim that these apps are essentially a high-tech form of plagiarism.
Controversy over new art-making technologies is nothing new. Many painters recoiled at the invention of the camera, which they saw as a debasement of human artistry.
Charles Baudelaire, the 19th-century French poet and art critic, called photography “art’s most mortal enemy.”
In the 20th century, digital editing tools and computer-assisted design programs were similarly dismissed by purists for requiring too little skill of their human collaborators."
AI apps are built by scraping millions of images from the open web, then teaching algorithms to recognize patterns and relationships in those images and generate new ones in the same style. That means that artists who upload their works to the internet may be unwittingly helping to train their algorithmic competitors.
As a creative agency, we will always believe that art is something that you put your heart and soul into. That being said, we do believe that there is a place for AI.
Do we believe that AI will ever, or should ever, replace human experience, interaction, and creation? No.
AI should be used to help the process, not become it.
If you'd like to read more about AI in art, we have linked below a very interesting article from Wired,
"AI Will Make Human Art More Valuable"
Mango News!
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Next Month
Next month we will be discussing Spending.
What is your business spending too much time and money on? What assets are you not giving enough time or credit?
Let's chat about it!
What is your business spending too much time and money on? What assets are you not giving enough time or credit?
Let's chat about it!
We relied on several sites for this blog post,
thank you all for helping us understand AI a bit better.
Artificial Intelligence Definition:
https://www.google.com/search?rlz=1C1GIVA_enUS866US866&sxsrf=APwXEdd1a7-0g8GRSHl-HgIlpvmWh3nXNQ:1683939994688&q=artificial+intelligence&si=AMnBZoEtIgudpqjhilPSv70lbcftwZ1IunrTmz_N47WcKLc0W4GunkMm2hKz_dW5gw0pJ0qO0LVBUYGMY1wcY-1Nh0L_LP8AjsTRbO4NqnmYvuFfR9uCjl8A7p7KfKW92xBgj0lpC_Tt&expnd=1&sa=X&ved=2ahUKEwjG-9KpjfH-AhWwl2oFHb_NCEgQ2v4IegQIFBAT&biw=1920&bih=975&dpr=1
Caltech article: https://scienceexchange.caltech.edu/topics/artificial-intelligence-research/artificial-intelligence-definition
AI in the Workplace:
"Should AI be used in Government?" a research paper by Jeffrey Hughes
AI in Art:
https://www.wired.com/story/art-artificial-intelligence-history/
https://www.nytimes.com/2022/09/02/technology/ai-artificial-intelligence-artists.html
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Josh Story
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