Discussing tradition forms of advertising in the digital age.
Answering a question like this requires a variety of factor to be considered.
The impact of digital advertising has undoubtedly changed the landscape of small business advertising spending. The latest statistics suggest many more brands are utilizing digital platforms for their marketing dollars. Social Media, Google and a litany of other digital mediums have all but consumed most brand spending.
The average statistics say 65% of business owners spend digitally leaving a merger 35% for the big three.
So the question is again are the Big Three dead?
We don't believe so and here are as few evaluations to consider.
Print media remains a powerful advertising tool, offering several advantages for businesses seeking to engage with their audience.
A. Tangibility and Credibility: Print materials, including brochures, magazines, and newspapers, provide a tangible connection with the audience. People trust print media as a reliable source of information.
B. Targeted Reach: Print publications often cater to specific demographics or interests, allowing businesses to target their desired audience effectively.
C. Longevity and Permanence: Print advertisements have a longer shelf life compared to digital ads, as they can be referred to multiple times, increasing brand recall.
Television advertising offers unparalleled creative opportunities and wide audience reach, making it a valuable marketing channel.
A. Broad Audience Reach: TV has the potential to reach a large audience, making it an excellent choice for campaigns with mass appeal.
B. Visual and Audio Elements: TV combines visual and audio elements, allowing advertisers to create compelling and engaging ads that leave a lasting impact on viewers.
C. Dynamic Movement: The dynamic nature of TV ads enables marketers to convey their message through storytelling, enhancing brand awareness and recognition.
Radio advertising remains a cost-effective medium that offers unique benefits for businesses, particularly for local targeting.
A. Cost-Effective: Radio ads are often more affordable than TV or print ads, making them a viable option for businesses with limited budgets.
B. Local Targeting: Radio stations cater to specific regions or communities, allowing businesses to target their advertising efforts to a specific geographic area.
C. High Frequency of Exposure: Radio ads have a high frequency of exposure, as listeners often tune in for extended periods or during their daily commutes.
In reality you aren't asking the right Question.
Regardless of the advertising medium success is ultimately determined by two factors:
1. The creativity of your team to expose your brand properly
2. The budget to reach the target audience
Bringing both of these elements together can prove to be a truly unstoppable force!
The Summertown Bluegrass Reunion
The Summertown Bluegrass Reunion is a music festival loved my many. With everything from pickin' under the trees to Buck Dancing competitions for all ages, the bluegrass community is alive and thriving is this small Tennessee town. The owners and founders, Tammy and Terri, have welcomed large crowds to their beautiful home to share this long time tradition for loving down home music.
It is a beautiful site to see, all of these people coming together to share in something they love. While watching the Pickin' under the Trees, you may see a circle of 3 musicians playing a song but by the time they have finished the song, 4 other musicians have joined in. Incredible talent is on display at this event. Everyone involved is committed to keeping the music alive!
Meet our new assistant, Madeline!
Client Interview with Dr. Marc Lerner, Owner and Chiropractor at
Let's break that down a bit...
1. Nothing is worse for your brand than bad or mediocre customer service.
We all remember the saying, the customer is always right. While we all know that the customer is not always actually correct, the point of the experience is still to please them. Make every interaction with your brand a positive experience that your customer will remember. If you or someone on your team makes a mistake, do everything in your power to make it right. Go above and beyond. They won't forget.
2. Your Employees are the ones bringing in the customers and the money. Treat them like it.
When people feel respected and supported by their employers they are better ambassadors for your brand. One study found that happy employees are 20% more productive and a happy sales team generates an estimated 37% increase in sales. A few ways to treat your employees better include, paying them more; increased commissions, health care options, Christmas and birthday bonuses, as well as fun things like company lunches and parties.
3. Be Authentic in your message.
Your brand is inherently special because you created it. Don't try to make your message what you think people want to hear. Your message should always be what is true about your brand and the products you provide. People respond to authenticity and honesty. Say what you mean and mean what you say and your customers are sure to appreciate it.
4. Plan, Schedule, and Organize.
This is your optimal strategy for putting your best business foot forward. Plan out your strategy for this week, this month, and this year. Schedule posts, appointments, and reminders to help you stay on track and ahead of the game. Organize your calendar, desktop, and workflow. If you plan your own social media content, schedule it weeks in advance. Start planning for large retail holidays months in advance. Help organize your employees to optimize potential.
Although imitation may be the sincerest form of flattery, it's not a good business strategy.
You, your business, and your brand have something special to offer. Be your most authentic self and it will translate into genuine customer interactions.
Have you Pressed Play on our very first Vlog?? Check it out below.
Rich has over 35 years of experience in the Real Estate business and we talk with him about the impact
Mango Media has had on his brand.
Frequently Asked Questions; answered by Josh Story and Alexis Walker-Story
In this Vlog, we do our best to answer some of these questions.
Our goal is to inform our customers and any future clients on the most effective ways to move forward with brand growth.
If you have ever wondered who we are or what we do, check out this video!
Here is a list of the questions we answer in this video:
- What is Public Relations and do I need it?
- Why did we start Mango Media
- How does my business show up as the top result on Google when customers search for me?
- How much should my small business be spending on Advertising?
- Do I really need video commercials and professional photography? (See our blog post for a more in-depth response to this question... https://www.mangomediapr.com/agency-blog/immerse-your-customer-in-your-brand)
- What is a Brand Manager? Should I have one?
- Do I really need a website? Isn't Facebook enough?
If you have any other questions about Mango Media or Public Relations, please feel free to contact us!
Professional Photography Enhances the Customer Experience.
Professional photography is a game-changer for small businesses.
It has the power to transform the customer experience and elevate your brand. You can showcase your products and services in a way that captures attention and entices potential customers.
Eye-catching and visually appealing photos are more likely to be shared and liked by users, increasing your reach and visibility.
When it comes to creating marketing materials, professional photography is a valuable asset. When potential customers see stunning visuals on social media or other advertising platforms, they are more likely to click through to learn more about your business. These high-quality photos can serve as a powerful hook that draws people in and encourages them to explore what you have to offer.
Once they are on your website, you have the opportunity to convert them into paying customers.
Yes, You Need a Commercial.
Creative video marketing can help businesses do this by creating campaigns that are unique, memorable, and engaging. Creative video marketing can help businesses to engage their target audience on a deeper level. When businesses create marketing campaigns that are relevant, interesting, and thought-provoking, they are more likely to capture the attention of their target audience and keep them engaged.
Overall, creative video marketing is a powerful tool that can help small businesses achieve a variety of marketing goals. If you're not already using creative video marketing, I encourage you to give it a try. You may be surprised at how effective it can be for your business.
Here are a few of the Pros:
Increase brand awareness. Videos are a great way to introduce your brand to new customers and remind existing customers why they love you. When done well, videos can be incredibly engaging and memorable, which can help your brand stand out from the competition.
Increase online presence. Videos are a valuable addition to any website or social media page. They can help you attract more visitors, boost engagement, and improve your search engine ranking.
Build trust and credibility. Videos can help you connect with your audience on a more personal level, building trust and credibility. When potential customers see the faces behind your brand and get a sense of your company, they're more likely to do business with you.
Generate leads and sales. Videos can be a powerful tool for lead generation and sales. When you create videos that are informative, persuasive, and targeted to your ideal customers, you can encourage them to take action, such as visiting your website, signing up for your email list, or making a purchase.
Improve customer service. Videos can be a great way to provide customer service and support. You can use videos to answer common questions, walk customers through how to use your products or services, or offer tips and advice.
Reach a wider audience. Videos can be shared easily on social media, email, and other channels, which means you can reach a wider audience with your message than you could with traditional marketing methods.
Be more cost-effective. Video marketing doesn't have to be expensive. With the right tools and resources, you can create high-quality videos that are affordable for small businesses.
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Don't worry, we will still be doing our first Vlog this month!
The topic will be "Mango Media's Frequently Asked Questions."
Join us as we delve into the questions we get asked most!
We have noticed that our blog posts are the main draw to our website so from now on we will be doing
a Blog AND a Vlog every month!
If you want to maintain current revenue amounts, then 5% to 10% of sales allocated toward advertising may suffice. If you want rapid growth, then you may need to push that number higher, possibly to 15% or more depending on the industry and type of business you operate. A startup business should commit to a fixed number for its advertising spend as its revenue may be too low to utilize a percentage of sales as a gauge. For many small businesses, $1,200 per month is a reasonable minimum advertising spend.
When choosing which advertising methods to use, it's important to consider your budget, your target audience, and your goals. It's also important to track the results of your advertising campaigns so you can see what's working and what's not. Here are some tips for those brands who chose to manage their own advertising and budgets.
- Be clear about your goals. What do you want to achieve with your advertising? Do you want to increase brand awareness? Generate leads? Drive sales? Once you know your goals, you can choose the right advertising methods to help you achieve them.
- Target your audience. Who are you trying to reach with your advertising? Once you know your target audience, you can tailor your messages and marketing materials to appeal to them.
- Be creative. Your advertising should be creative and attention-grabbing. You want to stand out from the competition and make a lasting impression on your target audience.
- Keep it simple. Your advertising messages should be clear and concise. Don't try to cram too much information into your ads.
- Track your results. It's important to track the results of your advertising campaigns so you can see what's working and what's not. This will help you make adjustments to your campaigns and improve your results over time.
At Mango Media, we strongly believe that digital advertising is the way to go if you want to achieve the best ROI (Return On Investment) for your business. With the world going digital, it only makes sense to market your business on platforms where your target audience spends most of their time. That's exactly what digital advertising allows you to do. You can reach your audience where they are, whether it's on social media, search engines, or other digital channels.
This type of data can be a game-changer for businesses by allowing them to tailor their ads to this target audience more effectively. We can't stress enough how important it is to know who your audience is when it comes to advertising. If you don't know who you're trying to reach, then your message will fall flat. But with digital advertising and the analytics it provides, you can get a clear picture of your audience and adjust your strategy accordingly. You can target that same audience or try something different to reach your desired audience more effectively.
If you're looking for the best way to advertise your business and get a high return on investment, digital advertising is the way to go.
Lawrenceburg Travel Guide
If you haven't gotten your hands on a copy of this beautiful magazine, stop by the Lawrenceburg Chamber of Commerce, located on the downtown square, to grab a copy!
We had the opportunity to work with several local restaurants on this project, the cover photo includes food from the following restaurants:
We we're honored to be asked to be involved with this project. Thank you so much to the Lawrence County Chamber of Commerce for asking us to be a part of such a fantastic publication. Keeli and Emma were such a pleasure to work with and we will be looking forward to the future projects.
View more photos from these photoshoots and more on our website, www.ACraftedImage.com
Click the button below for more details and to RSVP!
What's New at Mango Media?
This month, we have joined with Tennessee Valley Weather to work as their creative department for all the new commercials going on the weather channel! We have created a new tab on our website to display the commercial portfolio. Click the button below to check it out!
We have also added a new member to the Mango Media family! Wohali Sports is located just south of the TN/AL border directly on Hwy 43 in Killen. Their incredible outdoor covered driving range features state-of-the-art technology for scorekeeping, range determining, and yes, NIGHT GOLFING! Wohali Sports retains a few in-house certified golfing instructors and offers training to the public. Reserve your bay online at www.WohaliSports.com today and receive -20% for Students, Seniors, & ALL Active/Retired Military who visit Mon-Fri 10am-2pm.
COMING SOON: Wohali Tomahawk Throwing: July 1st!
Instead of our typical Blog post, we will be trying out a Vlog!
We will be chatting about Small Business Partnerships and getting involved with the community!
What Is AI?
"The theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages."
In its most basic definition, artificial intelligence involves the fusion of computer science and extensive data sets to enable effective problem-solving.
AI is rapidly changing the world around us, and it is likely to have a profound impact on humans in the years to come. AI is already being used in a variety of ways to improve our lives, from providing personalized healthcare to helping us with our work. As AI continues to develop, it is likely to become even more powerful and pervasive, and it is important to think about how this technology will affect us.
Continuing exploration of these concepts has fueled technological innovation and led to the development of AI applications that use data to identify patterns, carry out predictions, and make decisions. Often these applications are more efficient and precise than humans are—sometimes replacing people to perform repetitive or tedious tasks and calculations.
Today, rapid advances in the field have opened new avenues for research and discovery but also raise ethical and safety questions."
AI in the Workplace
One of the most significant ways that AI is likely to affect the workplace is by automating tasks. AI can already perform many tasks that were once done by humans, such as customer service, data entry, and even some forms of medical diagnosis. As AI becomes more sophisticated, it is likely to automate even more tasks, freeing up humans to focus on more creative and strategic work.
- Customer Service: AI Chatbots can answer customer questions and resolve issues 24/7, freeing up human customer service representatives to focus on more complex tasks
- Productivity: AI powered tools can help employees automate tasks; such as scheduling appointments, managing finances and creating reports
- Operations: AI can be used to optimize inventory levels , manage supply chains, and track expenses
- Security: AI can be used to detect fraud, identify security threats, and protect data.
"While there are many advantages to using AI, currently the risks associated with AI should be carefully considered. Is the government ready to give up thousands of positions to a computer making decisions and if so, is that computer making decisions on accurate data or skewed data? Can AI handle situations with compassion and care when needed? Where is the transparency and ethical and human understanding in this new technology? Because the government handles so much sensitive information and data, safeguards need to be put into place before allowing an overreaching use of AI. There should also be a periodic check to ensure that the information being provided is up-to-date and accurate so that no group is being discriminated against.
AI is evolving rapidly and the government must do something to not only learn what this is, but to also try and get ahead of it. While the government is almost always reactive, I believe this is a time when our government needs to be proactive."
AI in Art
One of the most significant ways that AI is changing art is by making it more accessible to everyone. In the past, art was often seen as something that was only for the wealthy and elite. However, AI is making it possible for anyone to create art, regardless of their background or resources. This is due to the fact that AI can be used to create art in a variety of ways, including using algorithms to generate images, or using machine learning to create new forms of expression.
Another way that AI is changing art is by expanding the possibilities of what art can be. In the past, art was often limited to two dimensions. However, AI is now being used to create art in three dimensions, as well as in virtual reality and augmented reality. This is opening up a whole new world of possibilities for artists, and it is allowing them to create art that was never before possible.
As recently reported in an article by the New York Times,
"A.I.-generated art has been around for years. But tools released this year — with names like DALL-E 2, Midjourney and Stable Diffusion — have made it possible for rank amateurs to create complex, abstract or photorealistic works simply by typing a few words into a text box.
These apps have made many human artists understandably nervous about their own futures — why would anyone pay for art, they wonder, when they could generate it themselves? They have also generated fierce debates about the ethics of A.I.-generated art, and opposition from people who claim that these apps are essentially a high-tech form of plagiarism.
Controversy over new art-making technologies is nothing new. Many painters recoiled at the invention of the camera, which they saw as a debasement of human artistry.
Charles Baudelaire, the 19th-century French poet and art critic, called photography “art’s most mortal enemy.”
In the 20th century, digital editing tools and computer-assisted design programs were similarly dismissed by purists for requiring too little skill of their human collaborators."
AI apps are built by scraping millions of images from the open web, then teaching algorithms to recognize patterns and relationships in those images and generate new ones in the same style. That means that artists who upload their works to the internet may be unwittingly helping to train their algorithmic competitors.
As a creative agency, we will always believe that art is something that you put your heart and soul into. That being said, we do believe that there is a place for AI.
Do we believe that AI will ever, or should ever, replace human experience, interaction, and creation? No.
AI should be used to help the process, not become it.
If you'd like to read more about AI in art, we have linked below a very interesting article from Wired,
"AI Will Make Human Art More Valuable"
Have You Heard?!
Mango Media has partnered with Tennessee Valley Weather the The X Sports Network!
TVW is a local weather network that focuses on the Southern/Middle Tennessee and Northern Alabama areas! Before the end of 2023, it is projected to reach over 2 million viewers.
The X Sports Network, covers over 500 local games per year!
We are excited about our future working with these two incredible brands!
Check out our commercial below, running on both networks!
What is your business spending too much time and money on? What assets are you not giving enough time or credit?
Let's chat about it!
We relied on several sites for this blog post,
thank you all for helping us understand AI a bit better.
Artificial Intelligence Definition:
Caltech article: https://scienceexchange.caltech.edu/topics/artificial-intelligence-research/artificial-intelligence-definition
AI in the Workplace:
"Should AI be used in Government?" a research paper by Jeffrey Hughes
AI in Art:
1. Establish and Protect the Brand.
2. Create a lasting bond between the brand and the public they seek to attract.
Today we would like to focus on the protection of the brand and how it directly affects your bottom line.
With the current state of affairs, small business owners must be conscious of the dangers that their businesses face. As businesses depend more on technology infrastructure and cloud operations, the vulnerabilities of these systems are being exploited by cybercriminals.
While cyberattacks reported in the media mainly focus on large corporations, the reality is small businesses, with fewer resources and less technical expertise, are often seen as easy targets for cyberattacks.
A few common terms used when talking about cyber threats are Malware, Viruses, and Ransomware.
Malware is an umbrella term that refers to any software that is intentionally designed to cause damage to a computer, server, or computer network. Malware can include Viruses and Ransomware.
Viruses are harmful programs intended to spread from computers to other connected devices like a disease. Cyber criminals use viruses to gain access to your systems and to cause significant and sometimes unrepairable issues.
Most of us have heard about phishing emails for years. Phishing is another type of cyberattack that uses email or a malicious website to infect your computer or system with malware or to collect sensitive information. Phishing emails appear as though they’ve been sent from a legitimate organization or known individual. These emails often entice users to click on a link or open an attachment containing malicious code. Be very cautious about opening links from unknown sources. If something seems suspicious from a known source, don’t just click on it - ask the source directly if it's legitimate.
-82% of ransomware attacks in 2021 were against companies with fewer than 1,000 employees.
-In 2020 alone, there were over 700,000 attacks against small businesses, totaling $2.8 billion in damages.
-75% of SMBs could not continue operating if they were hit with ransomware.
-59% of small business owners with no cybersecurity measures in place believe their business is too small to be attacked.
-55% of people in the U.S. would be less likely to continue doing business with companies that are breached.
For most small businesses, just one cyberattack could mean losses and damages that are irrecoverable. To combat the threat of a cyberattack, consider taking these simple actions to beef up your cybersecurity:
-Use security software.
-Train your employees.
-Practice good login/password techniques.
-Keep your systems up to date.
-Restrict access to sensitive data
Make sure your company has a policy in place for the steps to be taken should an employee’s computer become infected with a virus. Train your employees to be able to recognize fake antivirus warning messages. Malware is a sneaky program that can obtain information by making its way onto devices via the Internet, social media, email, attachments, and downloads. For example, key-logging malware can track everything the user types on their keyboard. This means cybercriminals could access bank accounts, customer information, passwords, and other company-sensitive information. Make sure to keep your security software up-to-date to help prevent malware from sneaking onto your system and networks.
If you have questions or concers about your brand's safety, Mango Media offers free consultations.
"If you can be anything, be efficient."
Spring is the perfect time to give your business a fresh start.
The sun is shining, the birds are chirping, and it's time to roll up your sleeves and get to work. Cleaning a space during springtime can be a daunting task, but it's also an excellent opportunity to reflect on the past few months and make necessary changes.
As a business owner, you want to ensure that your company is running smoothly and efficiently.
Are your current tactics working? Are there areas where you can cut costs? Do you need to shift your focus to a different platform? Are you meeting your financial goals for the year? These are essential questions to ask yourself as a business owner. Use this time to create a budget for the rest of the year and set achievable goals for your company. Take a look at your analytics and see which channels are bringing in the most traffic. From there, you can make informed decisions about where to allocate your advertising budget.
What if you don't have the time or resources to devote to spring cleaning your business?
That's where we can help you.
As a team of skilled professionals who specialize in digital marketing and custom content creation, we can take on the task of reviewing most of your advertising and marketing expenses. From deep cleaning to organizing and decluttering digitally, we have the expertise to get the job done efficiently and within a budget.
A thorough cleaning of your business can help you get rid of the clutter, unnecessary expenses, and streamline your operations.
We can help you with a comprehensive cleaning plan that will help you identify the areas that require attention. Our team will help you declutter your social media platforms, organize your google business, and optimize your digital presence. We understand that every business has unique needs, and we will tailor our services accordingly.
Wondering what we will be chatting about in April?
Cybersecurity, Brand safety, and the importance of protecting your assets.
A special thank you to Ember Hennessy for her help with this blog post.
Your hard work and dedication to the team is always appreciated.