Answering a question like this requires a variety of factor to be considered. 

The impact of digital advertising has undoubtedly changed the landscape of small business advertising spending. The latest statistics suggest many more brands are utilizing digital platforms for their marketing dollars. Social Media, Google and a litany of other digital mediums have all but consumed most brand spending.

The average statistics say 65% of business owners spend digitally leaving a merger 35% for the big three.

So the question is again are the Big Three dead?

We don't believe so and here are as few evaluations to consider.

Regardless of the advertising medium success is ultimately determined by two factors:

1. The creativity of your team to expose your brand properly
2. The budget to reach the target audience 

Bringing both of these elements together can prove to be a truly unstoppable force! 

The Summertown Bluegrass Reunion is a music festival loved my many. With everything from pickin' under the trees to Buck Dancing competitions for all ages, the bluegrass community is alive and thriving is this small Tennessee town. The owners and founders, Tammy and Terri, have welcomed large crowds to their beautiful home to share this long time tradition for loving down home music.

It is a beautiful site to see, all of these people coming together to share in something they love. While watching the Pickin' under the Trees, you may see a circle of 3 musicians playing a song but by the time they have finished the song, 4 other musicians have joined in. Incredible talent is on display at this event. Everyone involved is committed to keeping the music alive! 

In our September Vlog, we interview our long-time client, Dr. Marc Lerner. Dr. Lerner is the owner and Chiropractor at Aligned Medical Center, here in Lawrenceburg.

Dr. Lerner has over 20 years of experience serving Lawrence County; we talk with him about the impact
​Mango Media has had on his brand.

In this interview he answers the questions;
​
"What needs did your company have prior to hiring Mango Media?" 
"What benefit have you seen in your business since working with Mango Media?"
"What advice would you give another small business owner looking to hire a brand manager?"

We have worked with Dr. Lerner and his staff for over 4 years and we have seen first hand his passion for helping the people in our community become healthier and pain free. The Aligned Medical Center team is dedicated to improving the lives of their patients without the over use of prescriptions, instead investing time and education in a unique team approach to care. With a medical provider, chiropractor, physical therapist and the uses of regenerative medicine, they help your body heal naturally. 

Whether you're in pain, have the flu, in need of physical therapy, or it's just time to realign your spine, Dr. Lerner and his team should be your first call. Schedule your appointment today at (931)-766-7915.

Listen in every Friday morning at 8am on WLX 97.5/98.3FM while Dr. Lerner shares his Medical Minute!